Institutions/Ownership


Lucozade


Who owns the company or charity? How long has it been running for? 

Manfacturer: Lucozade Ribena Suntory
Brands: Lucozade Sport, Ribena, Lucozade Energy, Orangina, V energy, True Nopal

Part of the Suntory Group - one of the most innovative food and drink companies in the world. Founded in 1899, Suntory now employs more than 42,000 people across the globe through its 337 holding companies.


In 2013 the Lucozade and Ribena drinks brands were sold by GlaxoSmithKline (GSK) to Japanese firm Suntory for £1.35bn.



Suntory Holdings Limited is a Japanese brewing and distilling company group. Established in 1899, it is one of the oldest companies in the distribution of alcoholic beverages in Japan, and makes Japanese whisky. Its business has expanded to other fields, and the company now also makes soft drinks and operates sandwich chains. With its 2014 acquisition of Beam Inc., it has diversified internationally and become one of the largest makers of distilled beverages in the world. Suntory is headquartered in Dojimahama 2-chome, Kita-ku, Osaka, Osaka Prefecture.


Established in 1899- 118 years ago

What is it worth?














What other products is it associated with? Suntory
















































What appear to be the ideologies or values of the company/charity?

Lucoazde Ribena Suntory ideologies and values:

‘We want to revolutionise the soft drinks world. In true Yatte Minahare style, we’re on a mission to quench the world’s thirst for amazing flavours with exciting, life-enhancing drinks.’

‘Some people just make things happen. They inspire, they go the extra mile and they evolve; continually striving to be the best that they can be. And that’s what makes us extra special at Lucozade Ribena Suntory.’

'Every one of us plays a massive part in creating soft drinks brands that stand out from the crowd. And a combination of European, Japanese and British influences make us culturally unique.’

Shelter

Who owns the company or charity? How long has it been running for?

Founded: 1 December 1966
Founder: Bruce Kenrick
Type: Not-for-profit
Focus: Housing and homelessness
Location: City of London, London, UK
Area served: England and Scotland 
Revenue: GBP 60,902,000

Shelter was launched on 1 December 1966 so it has been running for 51 years.


What is it worth?

Financial Information

For the year ended March 2017 (England)
  • Total incoming resources: £60,902,000
  • Fundraising costs: £18,852,000
  • Total cost of charitable activities: £44,022,000

Sources of funding:
  • Donations and legacies 54%
  • Housing advice and support services 29%
  • Shelter shops 14%
  • Training and publications 2%
  • Other 1%


What other products is it associated with?    

It works in partnership with Shelter Cymru in Wales and the Housing Rights Service in Northern Ireland.


What appear to be the ideologies or values of the company/charity?

Our vision 
Shelter believes that everybody needs a home in a place they can thrive. Our work won’t stop until there’s a home for everyone. 
Our values 
Shelter has three core values that drive all our work: 

1. We’re approachable 
Shelter is a lifeline for anyone who is homeless or suffering in bad housing. If you’re faced with losing your home, we’ll do everything we can to help you keep a secure roof over your head. 
Face-to-face, on the phone and by email, we’re committed to giving expert, confidential advice and support, tailored to the individual. 

2. We challenge 

Home is a basic human need. In our affluent nation, everyone should have a home, and Shelter is challenging the people in power to make that vision a reality, through tenacious lobbying, persuasive research and policy reports, and high-profile public campaigns. 
Shelter is fighting injustice, and righting housing wrongs – and we’re achieving real, positive changes that will benefit generations to come. 

3. We’re enterprising 

Shelter strives to get the most out of every penny it spends. We’re proud to join forces with like-minded organisations, to share our ideas, and develop creative ways of tackling housing need. 
The housing crisis is changing, and we must change with it. Shelter services identify and respond to demand, targeting support to those who need it in the most effective way.

Old Spice

Who owns the company or charity? How long has it been running for? 
The first Old Spice® product, called Early American Old Spice for women, was introduced in 1937, closely followed by Old Spice for men in 1938. The Old Spice products were manufactured by the Shulton Company that was founded in 1934 by William Lightfoot Schultz. 
The men's products were dominated by shaving soap and aftershave lotion.
Early American Old Spice was developed around a colonial theme. When Old Spice was introduced, William Lightfoot Schultz was interested in maintaining a colonial framework for those products and chose a nautical theme for Old Spice. Thus, sailing ships, in particular colonial sailing ships, were used as a trademark. Through continuous use and advertising, the various ships have become a valuable trademark identifying the Old Spice product for men.
The original ships used on the packaging were the Grand Turk and the Friendship. Other ships used on Old Spice packaging include the Wesley, Salem, Birmingham and Hamilton.

In the 1970s, Old Spice shifted from being a shaving brand to a fragrance brand by introducing signature scents like Old Spice Burley.

Procter & Gamble purchased the Old Spice fragrances, Skin Care and Antiperspirant and Deodorant products from the Shulton Company in June 1990. Throughout the 2000s, Proctor and Gamble introduced many forms of deodorant, body washes, and body sprays in several scents under the Old Spice name.



Old Spice products been produced for 80 years.
The Shulton Company- running for 56 years until they bought by P&G. (owned Old Spice for 53 years).
P&G- founded in 1837- running for 180 years (owned Old Spice for 27 years).


What is it worth?

Net worth: $230 billion (2017)



What other products is it associated with?

Products 

Old Spice's buoy-shaped bottle cologne has been its staple product, available in its original scent as well as newer Pure Sport. In 2006, Old Spice introduced a fragrance, OS Signature, which won the magazine FHM 's 2006 Grooming Award for Best Sporty Fragrance. Old Spice Red Zone products include a "Scratch-and-sniff" version of the Signature fragrance. Old Spice launched the Hardest Working Collection in 2016 with antiperspirants and body washes, offering the best protection and performance yet from the company.

In 2014, Old Spice expanded its product line-up to men’s hair care with the introduction of shampoos, conditioners and styling products. These products included:
  • Gel
  • Putty
  • Pomade
  • Paste
  • Wax
As of 2016, Old Spice has six main lines of grooming products and each line features a variety of products and scents:
  • Classic Collection (scents include Original and Classic)
  • Wild Collection (scents include Bearglove, Wolfthorn, Hawkridge, Foxcrest, Lionpride and Krakengård)
  • Fresher Collection (scents include Timber, Fiji, Denali, Amber and Citron)
  • Red Zone Collection (scents include Swagger, Desperado, Aqua Reef, Champion, and Live Wire)
  • High Endurance Collection (scents include Pure Sport, Original, and Fresh)
  • Hardest Working Collection (scents include Lasting Legend, Pure Sport Plus, Stronger Swagger, Tougher Timber, Fresher Fiji, Extra Fresh and Steel Courage)


What appear to be the ideologies or values of the company/charity?

Proctor & Gamble's Old Spice is the quintessential men's grooming brand. With more than 70 years as an American icon, Old Spice is the authority on the male grooming experience and has leveraged this heritage to become the No.1 selling anti-perspirant/deodorant stick and body wash brand with guys of all ages. Old Spice brings authentically, performance and confidence to male grooming and offers a wide products portfolio for today's man, including anti-perspirants, deodorants, body washes, body sprays, after shaves and colognes. 

'The campaign is unique not only for its creativity and humour, but also for its portrait of ideal men. This campaign proposes idealised image of masculinity which engage societal conceptions of manhood in the 21st century.'

'The campaign also reinforces sexist views of women as child-like and superficial and homosexuality as unnatural.'

'It presents clear attributes of the ideal man. He is confident, charming, and suave. He is secure in his own identity. The company of both women and men is superfluous to him-- he might choose to engage with them is he wishes, but since his success in all his endeavours is assured, he. is really not interested. He is independent and free to make his own decisions.'

If you buy the product you will smell better than ever and it will make you into the ideal man.

Bibliography

Lucozade:

Shelter:

Old Spice:



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