Little Mix Hair Mise en Scene Analysis

Lighting and Colour

In this video natural high key lighting is used to suggest that this is an everyday situation, it can happen to anyone. Due to this lighting being so bright, the audience get the impression that the girls are happy and enjoying life. This is typical of the pop genre for the artists to be content with life. It is showing their teenage audience that even after a bad breakup they can  enjoy life. Furthermore the bright colours, particularly blue and pink reinforce this idea as they connote confidence and calmness. Pink is also stereotypically associated with girls which are the target audience for not only Little Mix's music but also a lot of pop songs. These bright colours which are typical of this genre also make the video stand out and appeals to the young target audience as it appears vibrant and lively, something young people are attracted to. It also makes the video more upbeat which fits the beat of the song and the general message of pop songs.

Positioning of the objects in the scene

Typically, the artists are placed in the middle of most of the frames to highlight their importance and make them the main focus. It also encourages the audience to look at their makeup which is distinctive of a pop music video as they intend to focus on the beauty of the females. in this video they also have popular fashionable products placed in the centre of the frame, specifically a ghd hairdryer and a recent iPhone. This seems to be a clever use of advertisement but also a way to attract the pop music audience as these are typical items they would go out and buy.

Costume, hair and makeup

In pop music videos it is conventional for the artists to be wearing fashionable clothing of society at the time which are stylish and mainstream outfits. This is evident in this video as the girls are wearing trendy outfits which their teenage audience are likely to wear as Little Mix are known as being trendy and popular. the clothing is also quite provocative which is conventional of the pop genre to include; to create a sexual atmosphere. The makeup in this video is quite natural apart from the bold eye that most of the girls have which helps to emphasise the beauty of the females which again pop music videos are known for doing. It also appeals to their target audience as the makeup looks are similar to what they may wear themselves. 

Facial expressions and body language 

The facial expressions in this video are bold, dramatic and over exaggerated which adds to that feeling of the artists being happy and enjoying life as it seems almost as if they are messing about, having fun. This is reinforced by the girls shaking their heads suggesting they are excitable. The body langauge, particularly the hand flicking that Jade does when she throws the phone away suggest confidence which is likely to attract the female audience of the pop video as they are portraying the power of women and how young girls can be confident themselves. 

Setting and props

For this whole video the girls are in a fancy, expensive looking house which not only reflects how the girls can live without the men but also may attract the target audience as they want to be able to live that life too. It also adds to the positive atmosphere typical of these videos as the house is bright white with bright lights all over the place. The use of props for example, the bright drinks and the pizza are a common food for a sleepover or a party which is likely to attract the audience and also suggest a relaxed atmosphere as this is everyday food that people, mostly young people eat. The bright colour of these drinks is conventional of the genre as it presents the lively, fun atmosphere.