Genre Questions- Little Mix Hair
1. I have chosen to analyse this text as I have seen this video many times before and therefore I am familiar with the content. I also felt this would be the best to choose as I have seen many pop videos so I have an idea of what they conventionally contain and I have seen most of the Little Mix music videos.
2. I encountered this video whilst looking at other pop music videos on Youtube.
3. Due to finding this video when looking at other pop videos I think I would have automatically interpreted it as a pop video without looking at it in detail through analysis. I think I would also be biased towards thinking it was successful in presenting this genre as I was already looking at some of my favourite pop music videos.
4. I assigned this text to pop at the beginning when I first watched it as Little Mix are typically pop artists.
5. I have a lot of experience of pop as this is the main music I listen to and the main music videos I watch because I am not really attracted to many other genres. I have found over the years that I have only really listened to pop, I have had limited experience of other genres e.g. rock and rap until recently.
6. This music video focuses on a break up and how a girl is trying to forget about him as he has moved on to someone else. It focuses on love and relationships, typical of this genre. it also looks at the friendship between girls.
7. This video is typical of the genre in terms of content as it focuses on love and relationships which is the main theme of pop music videos. It also includes dancing in a group which is a conventional feature.
8. Some of my expectations of texts in this genre include: upbeat music, bright colours and lighting, imagery associated with partying, dancing, outfits which are fashionable and trendy for the time. As a female cast I expect them to be wearing makeup and their hair looking flawless.
9. This video includes many conventions of the pop genre. The ones I noticed were bright lighting, bright objects/costumes, fashionable, stylish and mainstream outfits, a young cast, makeup used to emphasise the beauty of the females, artists are happy, enjoying and content with life, imagery aimed at teens- partying, dancing, lyrics based around love and relationships, dressing provocatively to portray a sexual atmosphere and a narrative which fits Todorov's theory* as things start off normal and hen she sees a picture of him with another girl and it ends with her friends convincing her to forget about him.
*Equilibrium, Disequilibrium(disrupts equilibrium), Resolution(restores equilibrium).
10. Although this video does contain lot of conventions of the pop genre, there are elements which are not included as dramatically and as excessively as others, they are more subtle e.g. colours.
11.This video does not have a lot of bright colour as typical pop music videos do. It has a limited amount, particularly the colours blue, pink and purple are the main bright colours shown but apart from that the main colours are white, black and other neutral colours. In addition the feelings and atmosphere in this video are not all happy and fun to start off with which subverts the convention of pop music videos including artists who are content with life, although it does progress to this. Furthermore it doesn't contain as much imagery targeted at teens as you would expect of a pop video, for example it does present partying and sex.
12. Due to there being a rapper in this video you could say that this video includes conventions of rap as he is wearing dark sunglasses and using lots go hand gestures which is typical of rap videos.
13. One of the major ideological assumptions and values included in this video is feminism, looking at the representation of women. in this video they seem to be subverting the stereotype that women are inferior to men, they are passive and that they depend on men for stability as the girls convince their friend to forget about him and move on, showing they are strong and powerful.
14. Pleasures that this genre give me are entertainment and escapism as I can see them messing about, having fun and enjoying life. due to the positive atmopshere ported I cannot help but feel positive myself and therefore forget about any negative things going on in my life.
15. This video appeals to the entertainment, escapism and identification with characters pleasures. It acts as a source of entertainment for the audience as the girls are dancing around enjoying themselves with their friends. It is possible it will make you laugh due to the dramatic facial expressions they pull. It gives escapism from your own life as you are seeing a different situation so you can focus on that rather than thinking about anything negative in your life. It could also give the pleasure of identification with characters as some people may have been through the same situation as them and therefore can relate.
2. I encountered this video whilst looking at other pop music videos on Youtube.
3. Due to finding this video when looking at other pop videos I think I would have automatically interpreted it as a pop video without looking at it in detail through analysis. I think I would also be biased towards thinking it was successful in presenting this genre as I was already looking at some of my favourite pop music videos.
4. I assigned this text to pop at the beginning when I first watched it as Little Mix are typically pop artists.
5. I have a lot of experience of pop as this is the main music I listen to and the main music videos I watch because I am not really attracted to many other genres. I have found over the years that I have only really listened to pop, I have had limited experience of other genres e.g. rock and rap until recently.
6. This music video focuses on a break up and how a girl is trying to forget about him as he has moved on to someone else. It focuses on love and relationships, typical of this genre. it also looks at the friendship between girls.
7. This video is typical of the genre in terms of content as it focuses on love and relationships which is the main theme of pop music videos. It also includes dancing in a group which is a conventional feature.
8. Some of my expectations of texts in this genre include: upbeat music, bright colours and lighting, imagery associated with partying, dancing, outfits which are fashionable and trendy for the time. As a female cast I expect them to be wearing makeup and their hair looking flawless.
9. This video includes many conventions of the pop genre. The ones I noticed were bright lighting, bright objects/costumes, fashionable, stylish and mainstream outfits, a young cast, makeup used to emphasise the beauty of the females, artists are happy, enjoying and content with life, imagery aimed at teens- partying, dancing, lyrics based around love and relationships, dressing provocatively to portray a sexual atmosphere and a narrative which fits Todorov's theory* as things start off normal and hen she sees a picture of him with another girl and it ends with her friends convincing her to forget about him.
*Equilibrium, Disequilibrium(disrupts equilibrium), Resolution(restores equilibrium).
10. Although this video does contain lot of conventions of the pop genre, there are elements which are not included as dramatically and as excessively as others, they are more subtle e.g. colours.
11.This video does not have a lot of bright colour as typical pop music videos do. It has a limited amount, particularly the colours blue, pink and purple are the main bright colours shown but apart from that the main colours are white, black and other neutral colours. In addition the feelings and atmosphere in this video are not all happy and fun to start off with which subverts the convention of pop music videos including artists who are content with life, although it does progress to this. Furthermore it doesn't contain as much imagery targeted at teens as you would expect of a pop video, for example it does present partying and sex.
12. Due to there being a rapper in this video you could say that this video includes conventions of rap as he is wearing dark sunglasses and using lots go hand gestures which is typical of rap videos.
13. One of the major ideological assumptions and values included in this video is feminism, looking at the representation of women. in this video they seem to be subverting the stereotype that women are inferior to men, they are passive and that they depend on men for stability as the girls convince their friend to forget about him and move on, showing they are strong and powerful.
14. Pleasures that this genre give me are entertainment and escapism as I can see them messing about, having fun and enjoying life. due to the positive atmopshere ported I cannot help but feel positive myself and therefore forget about any negative things going on in my life.
15. This video appeals to the entertainment, escapism and identification with characters pleasures. It acts as a source of entertainment for the audience as the girls are dancing around enjoying themselves with their friends. It is possible it will make you laugh due to the dramatic facial expressions they pull. It gives escapism from your own life as you are seeing a different situation so you can focus on that rather than thinking about anything negative in your life. It could also give the pleasure of identification with characters as some people may have been through the same situation as them and therefore can relate.
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