Conventions of pop music videos

These conventions include:
  • Bright lighting
  • Bright objects/costumes- makes video stand out and appeals to the young target audience as it appears vibrant and lively which is young people are attracted to. It also makes it more upbeat which fits the beat of most pop songs and the general message of the song.
  • Costume is usually stylish, mainstream and what is fashionable in society at the time- this makes the artists reliable and appeals to the young target audience.
  • Casting- young actors as the artist is usually young themselves and this appeals to the young target audience. 
  • High key lighting and low key lighting.
  • Makeup used to emphasise the beauty of the females.
  • Narrative or Performance- fits Todorov's theory: Equilibrium, Disequilibirum(disrupts equilibrium), Resolution(restores equilibrium).
Equilibrium: a state of balance/normality
  • Artists are happy, enjoying and content with life.
  • Lyrics based around love and relationships.
  • Express unity associated with a teenage audience.
  • Imagery aimed at teens- dancing, partying, sex
  • Artists are dressed provocatively to portray a sexual atmosphere.
  • Hair and makeup is used to show the artist's feelings/emotions, views and express a message they are trying to convey. 

Comments

Post a Comment

Popular posts from this blog

Universal Music Group

Image
A conglomerate is a group of companies with shared ownership and central, top-level leadership. The parent company is the organization that owns the other various companies, known as subsidiaries. Background Information What? :   Big Four   major record label Owned by : Vivendi SA Company Headquarters : Santa Monica, CA, USA and New York, New York, USA (with a number of offices scattered in different countries). In it's early years, Universal Records was a relatively unimportant extension of the Universal Pictures Group, one of the most successful movie studios in Hollywood. Universal Records was the label on which Universal Pictures would release soundtracks from their films. Throughout the years, however, Universal Records became an interest in its right and grew and evolved until it became the mega label it is today. Vivendi took over ownership of the label in February 2006.  It is the largest business group and family of record labe...
Read more

The History of EMI

Image
Huge British corporation Formed in 1931 20,000 employees Invented the tape recorder  Head office in Manchester Square Owned own recording studios in St Johns Wood EMI mould- well spoken men EMI were mainstream and conservative  Before the 60s they manufactured cameras for the new television industry, early computers and radar for the Ministry of Defence  50s- artists wouldn't hear what they recorded (50s and 60s they were told what to do) Rise in the teenager (education continuing for everyone, money-making) and the success of Elvis Presley's early singles (licensed and released in UK by EMI) the music business booming.  3 profitable record labels- Columbia (Helen Shapiro and Cliff Richard), HMV (his master's voice- Manfred Mann  and Parlophone (releasing comedy records- Spike Milligan and Peter Sellers). 1962- Beatles signed to EMI- manager Brian Epstein- wouldn't have got a deal if he had been to public school and spoke ...
Read more

Old Spice Overview

Image
1950s Product Quality Fresh- shown through the sea theme and the sound of the waves  Focus on the smell  Masculinity Male voiceover- assertive 30s/40s- family man- closeness between son and father Sailing theme- stereotyped to men USP/Advertising techniques Direct gaze Rhyming couplets/jingles Appeal to head- cheap $1 after shaving lotion  1970s Product Powerful Attractive Successful Classic man Masculinity UK advert- 'the mark of a man' Power of the sea  USP/Advertising techniques Loud dramatic tense background music- a strong, powerful man  Dissolve- sea and the woman flicking her hair- he is controlling the sea and the woman, the sea represents the man therefore the sea being part of her hair suggests they are connected, she is attracted to him. Kulshov effect- man on the sea, woman flicking hair, man on the sea- she finds him attractive Products and brands dont produce their advert...
Read more