1950s Product Quality Fresh- shown through the sea theme and the sound of the waves Focus on the smell Masculinity Male voiceover- assertive 30s/40s- family man- closeness between son and father Sailing theme- stereotyped to men USP/Advertising techniques Direct gaze Rhyming couplets/jingles Appeal to head- cheap $1 after shaving lotion 1970s Product Powerful Attractive Successful Classic man Masculinity UK advert- 'the mark of a man' Power of the sea USP/Advertising techniques Loud dramatic tense background music- a strong, powerful man Dissolve- sea and the woman flicking her hair- he is controlling the sea and the woman, the sea represents the man therefore the sea being part of her hair suggests they are connected, she is attracted to him. Kulshov effect- man on the sea, woman flicking hair, man on the sea- she finds him attractive Products and brands dont produce their advert...
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